Zoomers refers to those belonging to Generation Z, the demographic cohort which follows Millennials in terms of birth years. Researchers and the media typically define Generation Z as those born between late 1990s and early 2000s.
Zoomers are an energetic and community-minded demographic who value authentic individualism. Gaining insight into how they shop and engage with brands will enable you to reach them effectively with marketing.
Social Media
Social media are interactive technologies that allow people to communicate online through virtual communities and networks. Examples of such networks and communities are Facebook, Instagram, Twitter, YouTube and Snapchat; other examples may include trip reports from TripAdvisor or Yelp as well as user-generated reviews on these review platforms.
Generation Zoomers use digital platforms as vital resources in an increasingly digital and social world, from communication to self-expression and staying informed of current events worldwide. Furthermore, Generation Zoomers often exhibit global perspectives demonstrating an interest in sustainability as well as making positive contributions towards improving environmental conditions.
Studies suggest that social media can be an invaluable asset in maintaining positive mental health by offering a platform to connect with like-minded individuals in an open, supportive way, as well as discussing and processing difficult emotions. Furthermore, it has served as an invaluable source of support and information during times of crisis – this was evidenced by an explosion of messages sent through Facebook and TikTok during the coronavirus pandemic.
Mobile
Zoomee can be found on mobile devices and is ideal for personal meetings; however, its experience may not be ideal for work-related meetings due to tasks requiring larger screens for viewing charts, documents and information. Furthermore, the screensharing process on mobile devices may not be as efficient.
Consider also ambient noise when planning meetings from bathrooms or noisy coffee shops; otherwise it could become challenging for participants to hear each other clearly. To overcome this difficulty, try using a microphone and external speakers.
Zoomer Wireless’ appeal among seniors lies in its combination of affordability, simplicity and dedicated service. However, recently announced changes to U.S. roaming support has left some customers upset; Cityfone provides similar services that may provide better options.
Online Shopping
Online shopping refers to the process of purchasing goods and services from merchants through the Internet. Since the dawn of the World Wide Web, this form of purchasing has experienced exponential growth; now comprising a multi-billion dollar industry. Books, clothing, food items, household appliances and toys can all be bought online.
Consumers increasingly appreciate the ease and time-saving aspects of online shopping over traditional in-person retail purchases. Not only can customers shop from any location, they can quickly compare prices and features from multiple retailers for optimal purchasing decisions.
Online shopping provides several benefits that other forms of retail cannot, such as being accessible until the shopper completes his or her transaction. Retailers will frequently send product reminder emails to consumers who have left their carts abandoned, further increasing the chance that a sale will occur.
